4 Reasons You Need A Digital Marketing Strategy

Where do you start if you want to develop a digital marketing strategy? This is a common question among businesses who recognize the importance of having a digital presence but haven’t decided how to get started. Having a digital marketing strategy is one of the fastest ways to grow and engage their audiences effectively. Without one, you’ll find yourself suffering from these 4 problems.

Why digital marketing is important?

The answer to this question is both specific and very general. The first answer is based on industry and goals. For someone who runs an auto dealership versus an accountant, the end goal with your digital marketing strategy will be different. Understand your own goals, helps to translate what your digital marketing strategy will consist of. From a more broad perspective, nearly 290 million people use the internet as of 2016 and by 2020, that number will only grow.

1. You don’t have a well-defined direction or goals

Defining an initial strategy is the most ideal way to ensure you’re accomplishing what you set out to do. We recommend first understanding what success looks like how it is measured.

2. You must tap into your online audience

You may not know, but your audience is online and wants to connect with you. Whether it be on social media, via a website or other means, your online audience is looking for companies just like yours. Keep in mind though, that an integrated approach to finding and engage with those users, is typically best.

3. You don’t know what your competitors are doing online

How can you compete if you’re not in the arena? Half of the battle is just showing up to be seen and heard. But if you’re not online, you are missing out on discovering a competitive edge for your business. What are your competitors paid search impression share on Google? How many engaged Twitter followers do they have? If you aren’t able to answer these questions, it might be time to step into the online arena.

4. You could be missing out on sales/lead opportunities

Digital marketing lends advertiser an easier way to track their return on investment (ROI). With online marketing platforms like Google Ads, Facebook, and Bing, advertisers are sure of how their dollar spent relates to a dollar earned. Exposure through inbound & outbound online marketing is the basis for most digital marketing strategies.

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