08 Oct How To Request An Online Review
More and more, customers rely on online reviews of others when making the deciding on a purchase. Whether it’s a new steering wheel cover or figuring out the best wedding planner, online reviews serve as the peer consign most business need.
1. Mobile gets more reviews
Customers are much more likely to respond to a review request on mobile devices like phones or tablets. Phones have a 7% higher conversion rate than desktop, and tablets have a 20% higher conversion rate than desktop.
2. Stores with less monthly orders are more likely to convert customers into reviewers
This means small stores are at an advantage because their customers are more likely to write reviews. This is great news for growth because more customer reviews lead to more sales.
3. Products that aren’t frequently purchased receive more reviews
Past research taught us that it’s important to have a similar amount of reviews across your products because conversion is hurt when a few products have many reviews and other products have none. So it’s good that naturally, products that aren’t bought frequently have a higher chance of being reviewed.
What Do I Say? (Online and Offline Review Request Examples)
In both online and offline solicitations of reviews, authenticity should be the key in your message. When asking for someone to give you a review help them understand exactly what you want from them.
1. The best time to issue a satisfaction survey is immediately after your patients leave the practice. That’s the time they will most likely leave a response.
2. Be genuine in your approach.
3. Make the signature come from someone the customer had engaged with during their visit.
4. When asking for a review, make it as easy as possible.
Online Review Request Example:
I hope that your recent visit to Steering Wheels Plus exceeded your expectations. We would very much appreciate it if you would please take a few minutes today or the next few days to share your experience on one of the review websites linked to in this email.
This feedback helps us improve our ability to provide you with the best service possible. To write a review, click one of the links and you will be sent directly to the correct page for posting your review.
Thank you again for your support.
Steering Wheels Plus
Offline Review Request Example:
“It has been my pleasure to help you today. As you may know, Steering Wheel Plus has been in business in Chicago for over 10 years. The only way we can continue to operate and serve customers in the area is through customers like you who share their experiences online with others. If you enjoyed your shopping experience today, we would greatly appreciate it if you would leave us a review online.”
As online reviews continue to be one of the driving forces behind customer engagement, marketers must come up with creative ways to authentically connect with customers. From word of mouth to social media, these interactions will only grow in importance as years past.