18 Nov The 5 Cs Of Coronavirus Marketing
In early 2020 the world as a we knew it changed due to the global pandemic that is COVID-19. Schools and offices shut down and travel came to an abrupt halt as many hunkered down. As days turned into weeks and weeks turned into months, it was clear that the pandemic was not going to become short lived. So now marketers are having to shift to Coronavirus Marketing.
As time has gone on naturally what’s important to people has changed. Customers are no longer looking for something new to wear for their next vacation, but now trying to find something to wear to the couch! With the shifts that COVID-19 has brought into all of our lives, it’s important that we as marketers pivot as well.
In this article, I’ll give you my 5 Cs of Coronavirus Marketing for 2021. By approaching your marketing content and products with these in mind, you’ll be able to connect with customers in ways that appeal directly to their needs and wants during these times.