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Top 5 Tips For Getting Started With Google Ads

Getting Started in Google Ads

Reach new customers and grow your business with Google Ads, Google’s online advertising program. These five tips for getting started in Google ads are designed to get you up to speed quickly. These should help you create successful ads and turn your advertising investment into revenue.

Tip #1: Cover your branded keywords in one campaign

A brand’s namesake is everything! It’s how customers remember to come back to you when they’re in need of something. So after investing so much of your time in creating a name, you sometimes have to invest money in protecting it. Setting up a campaign with your brand name + branded ads will oftentimes give you top real estate on the SERPs (Search engine results pages). This should be cheap and possibly overkill but worth doing.

Tip #2: Start building out your campaigns by categories

Basically, you want to start researching keywords that are relevant to your business. After compiling a laundry list of keywords begin to categorize them in ad groups. An example is if you have a company that does lawn care, you want to build out campaigns relevant to your services, but also keep them separated by theme.

  • lawn cutting
  • tree trimming¬†
  • bush trimming¬†
  • leaf removal¬†

The idea is to try and keep things as organized as possible to help you better manage things overtime.

Tip #3: Ensure that ad copy is closely related to keywords

When people are searching for a service or product online they want the most seamless option available to them. This is why including your keywords in your ads is imperative. Doing so can ensure that when a user searches a keyword your bidding on that your ad is the most attractive to them which will lead to a click. This is a really important factor as Google and Microsoft want to give users that visit their sites the best experience possible.

Tree Pruning Google Ad

Pro tip: For ad copy, use content from the pages the ads are landing on as a starting point

Tip# 4: Target your ads to the town your located and add a radius

This is different for every business, but if you have a brick and mortar, it’s important to make sure your ads are reaching people in your local area. One tip to location targeting is considering a typical commute for your product or service. If you’re running ads for a museum, you’re likely to get visitors from all over the country, so it makes sense to widen your range. If you sell cupcakes, it’s more unlikely that you’ll get hungry visitors from miles away, so you may need to constrict your target area.

Tip #5: Beware of overspend

The dreaded overspend is a very common phenomenon when managing ads online. You’d be surprised at how many impressions and clicks you can receive in a matter of minutes. This could cause your spending to go through the roof. Now that monthly budgeting is available, I highly recommend utilizing it to safeguard your budget from going overboard. I would start low and build up as you begin to get comfortable with Google ads and as you see an opportunity to scale. Always be mindful of what you set your budgets at because no one wants to make a mistake and waste a ton of money.

Best of luck!

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