Turning Media Spend Into Measurable Market Share
I help ambitious brands cut through the digital noise and scale their bottom line through precision media buying and strategy.
How can you tell if your marketing is truly working?
In a world overflowing with data, dashboards, and deadlines, it’s easy to confuse activity with impact. The Impact Score (I-Score) offers a refreshing, human-centered approach to evaluating what actually moves the needle.
Whether building a campaign, planning content, or evaluating results, the Impact Score gives you a clear lens to measure marketing that makes people feel and click.
Enterprise-Level Strategy for Growing Brands
Over 10+ years optimizing millions in media spend for market leaders
Modern Marketing is Noisy. Your Media Strategy Shouldn’t Be.
Stop guessing which channels are working and eliminate wasted ad spend.
Move beyond vanity metrics like ‘Impressions’ and ‘Clicks’ that don’t translate to cash.
Get the dedicated focus of an expert strategist, not a junior account manager at a large firm.
Introducing the Impact Score Framework
My data-driven methodology for eliminating performance gaps and helping you to:
- Avoid overspending on low-
performing creatives. - Make better creative/media pairing decisions.
- Explain why a campaign didn’t hit—and what to fix.
- You get closer to ROI, not just impressions.
I don’t just “run ads.” I use a systematic framework developed over a decade to assess, optimize, and scale your brand’s digital impact.
Strategic Partnership Tiers
Fractional Head Of Growth
High-level Consulting. Strategy development, team oversight, and performance analysis.
Managed Media Buying
Done-for-you Execution. Google Ads, Meta (FB/IG), LinkedIn, and programmatic optimization.