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Impact Score | Book of Marketing Ideas Volume 1
How can you tell if your marketing is truly working?In a world overflowing with data, dashboards, and deadlines, it’s easy to confuse activity with impact. The Book of Marketing Ideas: Impact Score (I-Score) offers a refreshing, human-centered approach to evaluating what actually moves the needle. Written by James Burge, a seasoned marketing strategist with over…
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Google Ads: 5 Tips for Sales and Revenue Growth
If you’re running an e-commerce store Google ads is one the best platform for you to increase the sales and revenue that essential to take your business to the next level. I frequently audit new client’s Google ads accounts where they’re losing money due to a lack of proper campaign structure and optimization. Here are…
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The Art of Marketing: Crafting Compelling Narratives
In the ever-evolving world of marketing, success hinges not just on strategy, but on the ability to tell a captivating story. Whether you’re promoting a product, shaping a brand’s image, or engaging with an audience, it’s the narrative that ultimately resonates and drives action. Here are some essential skills every modern marketer should cultivate: 1.…
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Elevate Your Small Business with Digital Marketing
In today’s fast-paced digital landscape, establishing a robust online presence is imperative for the success of any small business. With the ever-growing competition, it’s essential to stand out and engage with your target audience effectively. At Burge Advertising, I understand the challenges small businesses face in navigating the complex world of online marketing. That’s why…
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NBA Playoffs Marketing Showcase
As the NBA playoffs heat up the courts, the digital marketing game surrounding the event is equally thrilling. In 2024, the NBA playoffs aren’t just about basketball—they’re a digital media extravaganza, with teams and broadcasters leveraging innovative strategies across social media, television, and connected TV (CTV) to engage fans like never before. Social Media Slam…
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