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NBA Playoffs Marketing Showcase
As the NBA playoffs heat up the courts, the digital marketing game surrounding the event is equally thrilling. In 2024, the NBA playoffs aren’t just about basketball—they’re a digital media extravaganza, with teams and broadcasters leveraging innovative strategies across social media, television, and connected TV (CTV) to engage fans like never before. Social Media Slam…
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How Disney’s Acquisition of Hulu Impacts Connected TV Advertising
In a move sending ripples through the entertainment and advertising industries, Disney’s acquisition of Hulu marks a milestone in the streaming landscape. This move not only consolidates Disney’s position as a powerhouse in the streaming realm but also has implications for Connected TV (CTV) advertisers. Expanded Reach and Content Portfolio With Disney at the helm,…
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5 Reasons You Need A Google Ads Strategy
The digital marketing landscape is highly competitive. Small businesses face numerous challenges in reaching and engaging their target audience effectively. Google Ads remains a powerhouse advertising platform that offers immense opportunities for businesses of all sizes. Here are five compelling reasons why you need a Google Ads strategy. Instant Visibility and Traffic Generation Unlike organic…
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5 Essential Social Media Strategies
Social media continues to play a pivotal role in driving brand awareness, engagement, and conversions for businesses. As social media use grows, it’s crucial for businesses to adopt effective social media strategies to stay competitive and maximize their online presence. Here are five must-have social media strategies for small businesses. Content Diversification and Customization Businesses…
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5 Must-Have Website Essentials
In the digital age, a well-designed website is important for any small business looking to establish a strong online brand presence and attract new customers. As technology continues to evolve, so do the expectations of website visitors. Here are five must-have website essentials for all business website. Mobile First Design With the increasing use of…
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5 Ways ChatGPT Improves Digital Advertising Campaigns
Staying ahead of the curve is crucial for brands aiming to capture audience attention and drive conversions and sales. One innovative tool that has been making waves in recent years is ChatGPT, an AI-powered language model developed by OpenAI. Here are five ways brands can leverage ChatGPT to supercharge their digital advertising campaigns. Personalized Content…
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Key Brand Marketing Metrics You Need to Track
In the dynamic world of brand marketing, success is measured not just by financial indicators, but by a comprehensive understanding of various brand marketing metrics that gauge brand visibility, engagement, and influence. By carefully monitoring these metrics, brands can gain valuable insights into their performance and make informed decisions to drive growth and enhance brand…
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What is Google Ads & How Does it Work?
What is Google Ads? What is Google Ads? Google Ads is Google’s advertising system in which advertisers bid on certain keywords. These keywords lead to clickable ads appearing in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from searches. Does Google Ads work? Depending on the competitiveness of…
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What Goes Into A Competitor SEO Analysis?
Understanding your competitor’s SEO strategy is a sure way to get ahead of them in the SERPs. Most of your competitor’s information and data can be found in tools all over the net. My favorites to use are SEMRush.com and Spyfu.com. These tools provide an easy way to find out exactly what your competitors are up to. In…
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Should You Advertise High-Ranking Organic Keywords?
Here’s how this story usually goes: Your website has reached the #1 organic result for certain keywords related to the business (brand, locations based, etc.). You’re also running a Google Ads campaign that targets those #1 organic keywords as well. Now you’re concerned that you are cannibalizing your organic traffic by spending money on the traffic you…
