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What is Google Ads & How Does it Work?
What is Google Ads? What is Google Ads? Google Ads is Google’s advertising system in which advertisers bid on certain keywords. These keywords lead to clickable ads appearing in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from searches. Does Google Ads work? Depending on the competitiveness of…
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Should You Advertise High-Ranking Organic Keywords?
Here’s how this story usually goes: Your website has reached the #1 organic result for certain keywords related to the business (brand, locations based, etc.). You’re also running a Google Ads campaign that targets those #1 organic keywords as well. Now you’re concerned that you are cannibalizing your organic traffic by spending money on the traffic you…
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Google Ads Spend Exceeding Daily Budget
When setting up a Google Ads campaign spending is one of the biggest factors to consider. This is especially true when those dollars are coming out of your own pocket. So when you set up a budget limit, you expect that Google Ads will take your investment as seriously as you do. There are times though when…
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Benefits of Using Google Ads Ad Extensions
Ad Extensions are extra snippets of relevant information about your business that can be added to your Google Ads text ads. These can include your business location, phone number, business ratings, and more. There are two categories of Ad Extensions: Automatic and Manual Ad Extensions. In a time where everyone is having to be more and more creative…
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Ultimate Guide to Optimize Google Shopping Ads
Google Shopping campaigns help you promote products by giving detailed information about what you’re selling before they even click your ad. Using retail-centric reporting tools, you’ll then be able to track the performance of your products over time. In this article, I’ll walk through some helpful optimizations for your Shopping campaign in Google Ads. Ways to Optimize Google…
