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The Art of Marketing: Crafting Compelling Narratives
In the ever-evolving world of marketing, success hinges not just on strategy, but on the ability to tell a captivating story. Whether you’re promoting a product, shaping a brand’s image, or engaging with an audience, it’s the narrative that ultimately resonates and drives action. Here are some essential skills every modern marketer should cultivate: 1.…
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Elevate Your Small Business with Digital Marketing
In today’s fast-paced digital landscape, establishing a robust online presence is imperative for the success of any small business. With the ever-growing competition, it’s essential to stand out and engage with your target audience effectively. At Burge Advertising, I understand the challenges small businesses face in navigating the complex world of online marketing. That’s why…
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NBA Playoffs Marketing Showcase
As the NBA playoffs heat up the courts, the digital marketing game surrounding the event is equally thrilling. In 2024, the NBA playoffs aren’t just about basketball—they’re a digital media extravaganza, with teams and broadcasters leveraging innovative strategies across social media, television, and connected TV (CTV) to engage fans like never before. Social Media Slam…
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How Disney’s Acquisition of Hulu Impacts Connected TV Advertising
In a move sending ripples through the entertainment and advertising industries, Disney’s acquisition of Hulu marks a milestone in the streaming landscape. This move not only consolidates Disney’s position as a powerhouse in the streaming realm but also has implications for Connected TV (CTV) advertisers. Expanded Reach and Content Portfolio With Disney at the helm,…
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5 Reasons You Need A Google Ads Strategy
The digital marketing landscape is highly competitive. Small businesses face numerous challenges in reaching and engaging their target audience effectively. Google Ads remains a powerhouse advertising platform that offers immense opportunities for businesses of all sizes. Here are five compelling reasons why you need a Google Ads strategy. Instant Visibility and Traffic Generation Unlike organic…
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5 Essential Social Media Strategies
Social media continues to play a pivotal role in driving brand awareness, engagement, and conversions for businesses. As social media use grows, it’s crucial for businesses to adopt effective social media strategies to stay competitive and maximize their online presence. Here are five must-have social media strategies for small businesses. Content Diversification and Customization Businesses…
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5 Must-Have Website Essentials
In the digital age, a well-designed website is important for any small business looking to establish a strong online brand presence and attract new customers. As technology continues to evolve, so do the expectations of website visitors. Here are five must-have website essentials for all business website. Mobile First Design With the increasing use of…
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5 Ways ChatGPT Improves Digital Advertising Campaigns
Staying ahead of the curve is crucial for brands aiming to capture audience attention and drive conversions and sales. One innovative tool that has been making waves in recent years is ChatGPT, an AI-powered language model developed by OpenAI. Here are five ways brands can leverage ChatGPT to supercharge their digital advertising campaigns. Personalized Content…
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50+ Must-See Digital Marketing Statistics
I think you’ll agree with me when I say that a marketing strategy is incomplete if it doesn’t address digital channels. And in order to understand the value that these channels provide, it’s also important to understand the marketing statics behind them. The digital marketing statistics below show the importance of channels like social media,…
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What Do Overpacing and Underpacing Mean?
Overpacing and underpacing is a comparison between the anticipated spending rate and the actual spending rate. Overpacing means you’ve spent more than you were supposed to during that time period and could run out before the end of the flight. Underpacing means you’ve spent less than you were supposed to and could have money left over by the…
