-
Key Brand Marketing Metrics You Need to Track
In the dynamic world of brand marketing, success is measured not just by financial indicators, but by a comprehensive understanding of various brand marketing metrics that gauge brand visibility, engagement, and influence. By carefully monitoring these metrics, brands can gain valuable insights into their performance and make informed decisions to drive growth and enhance brand…
-
50+ Must-See Digital Marketing Statistics
I think you’ll agree with me when I say that a marketing strategy is incomplete if it doesn’t address digital channels. And in order to understand the value that these channels provide, it’s also important to understand the marketing statics behind them. The digital marketing statistics below show the importance of channels like social media,…
-
What Do Overpacing and Underpacing Mean?
Overpacing and underpacing is a comparison between the anticipated spending rate and the actual spending rate. Overpacing means you’ve spent more than you were supposed to during that time period and could run out before the end of the flight. Underpacing means you’ve spent less than you were supposed to and could have money left over by the…
