How can you tell if your marketing is truly working?
In a world overflowing with data, dashboards, and deadlines, it’s easy to confuse activity with impact. The Book of Marketing Ideas: Impact Score (I-Score) offers a refreshing, human-centered approach to evaluating what actually moves the needle.
Written by James Burge, a seasoned marketing strategist with over a decade of experience working with global brands like Crocs, Calvin Klein, and Honda, this compact and punchy book introduces the “Impact Score”—a simple yet powerful framework to help marketers think beyond vanity metrics and get closer to what really matters: resonance, action, and relevance.
Whether building a campaign, planning content, or evaluating results, the Impact Score gives you a clear lens to measure marketing that makes people feel and click.
In this book, you’ll find:
- A breakdown of the three key elements of impactful marketing
- Thought starters and reflective prompts to spark better ideas
- The Impact Score framework you can use in any campaign planning
- A call to make marketing more mindful, measurable, and memorable
This is the first in the Book of Marketing Ideas series—built for busy creatives, strategists, and brand builders who want clarity without the fluff.
Perfect for:
Brand managers, media planners, content strategists, and anyone who wants to make marketing that matters.
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Transform how you think about marketing—one impactful idea at a time.