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What is Google Ads & How Does it Work?
What is Google Ads? What is Google Ads? Google Ads is Google’s advertising system in which advertisers bid on certain keywords. These keywords lead to clickable ads appearing in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from searches. Does Google Ads work? Depending on the competitiveness of…
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What Goes Into A Competitor SEO Analysis?
Understanding your competitor’s SEO strategy is a sure way to get ahead of them in the SERPs. Most of your competitor’s information and data can be found in tools all over the net. My favorites to use are SEMRush.com and Spyfu.com. These tools provide an easy way to find out exactly what your competitors are up to. In…
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Should You Advertise High-Ranking Organic Keywords?
Here’s how this story usually goes: Your website has reached the #1 organic result for certain keywords related to the business (brand, locations based, etc.). You’re also running a Google Ads campaign that targets those #1 organic keywords as well. Now you’re concerned that you are cannibalizing your organic traffic by spending money on the traffic you…
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Google Ads Spend Exceeding Daily Budget
When setting up a Google Ads campaign spending is one of the biggest factors to consider. This is especially true when those dollars are coming out of your own pocket. So when you set up a budget limit, you expect that Google Ads will take your investment as seriously as you do. There are times though when…
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Benefits of Using Google Ads Ad Extensions
Ad Extensions are extra snippets of relevant information about your business that can be added to your Google Ads text ads. These can include your business location, phone number, business ratings, and more. There are two categories of Ad Extensions: Automatic and Manual Ad Extensions. In a time where everyone is having to be more and more creative…
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How To Use Twitter For Effective Marketing
Twitter is one of the most valuable tools on the Internet. Twitter is an American online news and social networking service on which users post and interact with messages known as “tweets”. The social networking site is a great way for brands and marketing teams to connect with customers online. With more than 336 million monthly active users worldwide…
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50+ Must-See Digital Marketing Statistics
I think you’ll agree with me when I say that a marketing strategy is incomplete if it doesn’t address digital channels. And in order to understand the value that these channels provide, it’s also important to understand the marketing statics behind them. The digital marketing statistics below show the importance of channels like social media,…
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Google Ads Set-Up Checklist
One of the more time-consuming tasks related to Google Ads is account setup. Many companies and freelancers (myself included) normally charge customers a setup fee. Set-up fees are charged because account setup is both tedious and time-consuming if done correctly. This Google Ads setup checklist will help you ensure that you haven’t missed some of the more important components of a…
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Ultimate Guide to Optimize Google Shopping Ads
Google Shopping campaigns help you promote products by giving detailed information about what you’re selling before they even click your ad. Using retail-centric reporting tools, you’ll then be able to track the performance of your products over time. In this article, I’ll walk through some helpful optimizations for your Shopping campaign in Google Ads. Ways to Optimize Google…
