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Impact Score | Book of Marketing Ideas Volume 1
How can you tell if your marketing is truly working?In a world overflowing with data, dashboards, and deadlines, it’s easy to confuse activity with impact. The Book of Marketing Ideas: Impact Score (I-Score) offers a refreshing, human-centered approach to evaluating what actually moves the needle. Written by James Burge, a seasoned marketing strategist with over…
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Key Brand Marketing Metrics You Need to Track
In the dynamic world of brand marketing, success is measured not just by financial indicators, but by a comprehensive understanding of various brand marketing metrics that gauge brand visibility, engagement, and influence. By carefully monitoring these metrics, brands can gain valuable insights into their performance and make informed decisions to drive growth and enhance brand…
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What is Google Ads & How Does it Work?
What is Google Ads? What is Google Ads? Google Ads is Google’s advertising system in which advertisers bid on certain keywords. These keywords lead to clickable ads appearing in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from searches. Does Google Ads work? Depending on the competitiveness of…
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What Goes Into A Competitor SEO Analysis?
Understanding your competitor’s SEO strategy is a sure way to get ahead of them in the SERPs. Most of your competitor’s information and data can be found in tools all over the net. My favorites to use are SEMRush.com and Spyfu.com. These tools provide an easy way to find out exactly what your competitors are up to. In…
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Should You Advertise High-Ranking Organic Keywords?
Here’s how this story usually goes: Your website has reached the #1 organic result for certain keywords related to the business (brand, locations based, etc.). You’re also running a Google Ads campaign that targets those #1 organic keywords as well. Now you’re concerned that you are cannibalizing your organic traffic by spending money on the traffic you…
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Google Ads Spend Exceeding Daily Budget
When setting up a Google Ads campaign spending is one of the biggest factors to consider. This is especially true when those dollars are coming out of your own pocket. So when you set up a budget limit, you expect that Google Ads will take your investment as seriously as you do. There are times though when…
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