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Impact Score | Book of Marketing Ideas Volume 1
How can you tell if your marketing is truly working?In a world overflowing with data, dashboards, and deadlines, it’s easy to confuse activity with impact. The Book of Marketing Ideas: Impact Score (I-Score) offers a refreshing, human-centered approach to evaluating what actually moves the needle. Written by James Burge, a seasoned marketing strategist with over…
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Benefits of Using Google Ads Ad Extensions
Ad Extensions are extra snippets of relevant information about your business that can be added to your Google Ads text ads. These can include your business location, phone number, business ratings, and more. There are two categories of Ad Extensions: Automatic and Manual Ad Extensions. In a time where everyone is having to be more and more creative…
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How To Use Twitter For Effective Marketing
Twitter is one of the most valuable tools on the Internet. Twitter is an American online news and social networking service on which users post and interact with messages known as “tweets”. The social networking site is a great way for brands and marketing teams to connect with customers online. With more than 336 million monthly active users worldwide…
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50+ Must-See Digital Marketing Statistics
I think you’ll agree with me when I say that a marketing strategy is incomplete if it doesn’t address digital channels. And in order to understand the value that these channels provide, it’s also important to understand the marketing statics behind them. The digital marketing statistics below show the importance of channels like social media,…
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What Do Overpacing and Underpacing Mean?
Overpacing and underpacing is a comparison between the anticipated spending rate and the actual spending rate. Overpacing means you’ve spent more than you were supposed to during that time period and could run out before the end of the flight. Underpacing means you’ve spent less than you were supposed to and could have money left over by the…
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Google Ads Set-Up Checklist
One of the more time-consuming tasks related to Google Ads is account setup. Many companies and freelancers (myself included) normally charge customers a setup fee. Set-up fees are charged because account setup is both tedious and time-consuming if done correctly. This Google Ads setup checklist will help you ensure that you haven’t missed some of the more important components of a…
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