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Impact Score | Book of Marketing Ideas Volume 1
How can you tell if your marketing is truly working?In a world overflowing with data, dashboards, and deadlines, it’s easy to confuse activity with impact. The Book of Marketing Ideas: Impact Score (I-Score) offers a refreshing, human-centered approach to evaluating what actually moves the needle. Written by James Burge, a seasoned marketing strategist with over…
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Ultimate Guide to Optimize Google Shopping Ads
Google Shopping campaigns help you promote products by giving detailed information about what you’re selling before they even click your ad. Using retail-centric reporting tools, you’ll then be able to track the performance of your products over time. In this article, I’ll walk through some helpful optimizations for your Shopping campaign in Google Ads. Ways to Optimize Google…
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